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The long black Würth Underhood Light box lying at an angle on a dark blue-grey background

Packaging

Würth Underhood Light

Premium black packaging for a long, narrow box, built to be read at a glance.

Year
2026

Design test, not produced

For this sample project, I developed retail-ready packaging for the Würth Underhood Light, balancing strict brand guidelines with the challenges of a long, narrow format. Competitive research and a clear information hierarchy informed a premium, high-contrast design featuring bold product imagery, accessible bilingual content, and technical details that communicate quality and performance.

The Brief and Constraints

Create retail packaging for a new product, following the Würth brand guidelines strictly, with black as the primary color.

  1. Primarily black
  2. Built for retail
  3. Follows the Würth style guide
  4. A long, thin package
  5. Professional, powerful and authentic
Close-up of the Würth Underhood Light: the black handle with the Würth badge and red power button, and the start of the LED bar
The product.

Research

  • Milwaukee: bright, powerful, technical, known
  • LITESTIX: high contrast, technical
  • NextLED: convenient, utilitarian
  • GROZ: hardware, handy, straightforward

Where Würth should sit: professional, technical and dependable, showing what it does best, quality engineering. The guiding line: good design, low clutter, efficient communication.

Design Decisions

On a long, narrow box, nobody should have to search for information. The goal: easy to read, premium to look at. From a distance, clean and high contrast. Up close, clear communication.

The hierarchy, in order:

  1. Würth logo: signals premium German engineering immediately.
  2. Product name: “Underhood Light” is the industry-standard term.
  3. Selling points: why Würth over other brands.
  4. Visuals: a large product shot that uses the full length of the box.
  5. Specifications: on the side, to “seal the deal” for customers who look closer.

The Package

Black package panel with the red and white Würth logo and its spacing guides
1. A black base, laid out landscape, with logo spacing matched to the style guide.
Package panel with the Würth logo above UNDERHOOD LIGHT in large white type
2. “UNDERHOOD LIGHT” in large type. The gap from logo to title sets the spacing for every other element.
Front panel with a full-length product shot and icons for 1000 lm, 110 to 180 cm and USB-C rechargeable
3. The front: on a long box, a full-length product shot beats lifestyle photos, with the deciding specs up front.
Side panel with three icons: IP 65, 3 to 6 hours and 6000K
4. The first side: key specifications, kept clean rather than crowded.
Back panel in German, titled MOTORRAUMLEUCHTE, with the same layout as the front
5. The back, in German. Each language gets its own side, so nobody hunts for theirs.
Second side panel with a barcode, a UN 3481 battery label and small legal text
6. The second side: technical and legal information, quiet but easy to find.

The Full Layout

The full flat package layout showing all four sides together
All four sides together.