Brand identity
Outdoors Club
A post-lockdown identity refresh for a college outdoors club of about 400 members.
A volunteer identity refresh for the TCNJ Outdoors Club after the COVID-19 shutdowns: a new logo system, social media campaigns and merchandise.
The Brief
The pandemic hit club retention hard. As students returned to campus, the board struggled to rebuild the following it had before.
The System
Social media mattered more than ever after the pandemic. To raise awareness, I built consistent branding that catches attention in the feed and presents the club professionally.
Style Guide
With the club’s future in mind, I wrote a style guide to hand down to future boards, so the identity keeps its direction after I graduate.
Production
Instagram Advertisements
Event ads for Instagram and the club email list.
Shirt Orders
Club shirts that build community, advertise the club and fund future events.
