The yellow Eggo 2-Slot Toaster box in a warm yellow studio, its front reading Perfect Your Morning! and its lid Ready, Set, Breakfast!

Packaging

Eggo Toaster

A breakfast icon, boxed.

Role: Packaging and instruction manual design

Team project at Premier Accessory Group

Working within the design team at Premier Accessory Group, I helped design the packaging and instruction manual for an officially licensed Eggo® toaster. The work followed the Eggo brand style guide and went through multiple rounds of Eggo quality assurance feedback to final approval.

The Package

Front and back. The front leads with the Eggo logo and the toaster; the back sells the breakfast: “Mornings, Made Toasty!”

The Eggo 2-Slot Toaster box at an angle, showing the front feature icons and the side panel with six shade settings — The side panel walks through the six shade settings.

Dieline and Manual

The flat dieline for the Eggo toaster box, with every panel laid out and a Portfolio sample, not for reproduction watermark — The dieline, every panel laid out flat.

Illustrated Instruction Manual

Cover

Manual page Parts and Features: a line drawing of the toaster with its food slots, bread lifter, shade dial and slide-out crumb tray labelled — Parts and features

Manual page How to Use Your Toaster: six numbered line illustrations of the steps — How to use your toaster

Manual page Toasting Chart: six waffles from light to dark for settings 1 to 6, with tips and troubleshooting — Toasting chart

Manual page Care and Cleaning: five numbered line illustrations of unplugging, emptying the crumb tray and wiping the toaster — Care and cleaning

Back cover